Job Description

About Us:

Dental Nachos and Dentist Job Connect are innovative, community-driven startups dedicated to enhancing the professional lives of dentists and dental teams. We are a small, passionate team that values creativity, flexibility, and a community-centered approach. 

Position Overview:

The Marketing Manager/Director will lead strategic marketing initiatives for both Dental Nachos and Dentist Job Connect. This role requires leadership skills, project management expertise, and a strategic mindset to oversee the execution of multi-channel campaigns and the coordination of the marketing team.

Key Responsibilities:

Project and Campaign Management:

• Oversee project timelines, ensuring tasks are completed on schedule.
• Coordinate cross-functional efforts between marketing, sales, and operations
• Develop processes and workflows to maintain efficiency in campaign execution.
• Proof and approve content, graphics, and messaging for brand consistency.

Strategic Marketing Oversight:

• Develop comprehensive marketing strategies that align with business goals and enhance brand presence.
• Lead campaign strategy across email, text, social media, and web platforms.
• Align marketing activities between Dental Nachos and Dentist Job Connect for consistency and synergy.
• Manage the creation and execution of integrated marketing campaigns (social, email, text)
• Mentor and guide the marketing coordinators and social media coordinator, fostering professional growth.

Data and Performance Analysis:

• Analyze campaign performance and report on KPIs, using tools like HubSpot and Google Analytics.
• Conduct competitor analysis and stay updated on industry trends.
• Use data-driven insights to refine marketing strategies and increase engagement.
• Present performance insights to leadership with actionable recommendations.

Team Leadership and Collaboration:

• Guide team members in content creation, strategy execution, and audience engagement.
• Conduct one-on-one meetings to provide feedback and support.
• Encourage innovation and creative problem-solving within the team.
• Foster a positive, collaborative work environment.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of experience in marketing, with at least 2 years in a leadership role.
• Proficiency in project management tools and marketing automation platforms (e.g., HubSpot).
• Strong leadership and mentoring abilities.
• Analytical mindset with experience in data interpretation and reporting.
• Excellent communication and organizational skills.

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