Job Description

Addison Group's client is actively searching for a new Marketing Coordinator to join the team! Our client is based in the Springfield, VA area and is fully on-site. This is a permanent role with a salary range of $65,000-$70,000 based upon experience. The ideal candidate comes with at least 2-5+ years of marketing experience. The ideal candidate will be responsible for the day-to-day implementation of field-facing marketing and public relations activities. With a heavy focus on data tracking, reporting, and analysis, the Marketing Coordinator assures accurate and complete compliance with retail incentive programs.

Responsibilities:

Marketing & Promotions

• Implement and coordinate field-facing marketing initiatives and promotions.
• Participate in key marketing and branding meetings.
• Maintain accurate station profiles (POP sizes, images, hours of operation).
• Order, track, and manage branded/operational materials (e.g., POP, uniforms, CPG items).
• Create and maintain the Marketing Handbook.
• Track and report marketing program expenses.

Media Management

• Draft radio ad scripts and visuals.
• Manage and inventory marketing materials in storage.

Branding

• Coordinate branding efforts across departments and with external contacts.
• Track incentive programs and ensure delivery.
• Maintain accurate projects and programs database.

Mystery Shop & Loyalty Programs

• Collect and analyze station performance data from various brand programs.
• Manage appeals for mystery shop scores monthly.
• Develop improvement materials for field teams.
• Track branding/loyalty program performance metrics.
• Support event planning and execution for station promotions.

Public Relations

• Support community/industry events and be present on-site.
• Track and manage community service initiatives.
• Handle customer feedback, complaints, and compliments.
• Create presentation and communication materials as needed.

Digital Media

• Update company website content and manage media presence.
• Support digital marketing campaigns and social media initiatives.

Industry Association Management

• Maintain company membership with industry associations.
• Coordinate conference/meeting registrations and reporting.

General Support

• Assist Director of PR & Marketing and Brand Manager with projects.
• Perform other duties as assigned.

• This role will require travel to sites across the Northern Virginia and DC area for events. A company vehicle is not provided.

Qualifications

• 5+ years' of marketing experience
• BS/BA in Marketing, Communication, or a related field of study
• Excellent writing and communication skills
• Valid Driver's License
• Proficiency in Microsoft Office: Excel, Word, Outlook, PowerPoint, and able to use MS Publisher
• Familiar with content management systems including Canva and Adobe products (i.e., Illustrator, Photoshop, etc.) for graphic design/editing

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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